Posts Tagged: market complexity|product ownership|scrum history

Back to the Roots into the Future

In their HBR article ‘The New New Product Development Game’ from 1986, Hirotaka Takeuchi and Ikujiro Nonaka wrote the for first time about Scrum as a “rugby” approach for organizations to match increased market complexity with increased internal complexity. This was quite different from Henry Ford who neglected the variability of customer needs in his… Read more »