Product Dojo Online

The Product Dojo is an online learning journey for people who want to improve their skills in product discovery, design and strategy. Together with peers you will be working hands-on with a real product challenge to power up your skills in creating sustainable products customers will love.

You will learn when and how to apply methods from Design Thinking and Sprints, Lean Startup, Business Model Design and Agile with Scrum to move quickly from customer discovery to a validated product idea.

We only teach what we practice and have learned while coaching product and discovery teams. As experienced product coaches we create a safe space to reveal your leadership skills dealing with complex processes. You will experience team dynamics in a creative flow and you will try out tools in a sequence to be ready to craft your own process flow.


  • Apply customer and product discovery tools to rapidly discover and design sustainable solutions that fit customer needs.
  • Learn how to realize, design, validate and pitch a compelling value proposition to team members and stakeholders.
  • Practice hands-on Design Thinking in a Design Sprint, Job-To-Be-Done for Problem Framing, User Story Mapping, Scrum, Testing with Lean Startup, and Strategyzing with Value Proposition Design within two innovation cycles.
  • Network with  product creator peers and experience team dynamics in gamified exercises to improve your leadership style.
  • Leave the Product Dojo equipped with the latest cutting-edge toolbox and ready to craft your own product innovation process.
  • Update your online collaboration skills and learn new tools for distributed product teamwork.


Customer Discovery
Wed, June 2, 14:00 – 18:00 CEST

    • Design a Product Innovation Culture with the Culture Map
    • Frame the Problem and Pitch the Challenge
    • Discover Customer Problems

Designing Product Ideas
Tue, June 8, 14:00 – 18:00 CEST

    • Synthesize Customer Research Data to Frame Problems 
    • Design Thinking and Sprints for Prototyping Ideas
    • StoryTelling to Share and Test Ideas

Lean Product Strategy
Wed, June 9, 14:00 – 18:00 CEST

    • Product Vision and Value Proposition Design
    • Data Driven Product Management 

Validating Product Ideas
Thu, June 10, 14:00 – 18:00 CEST

    • De-Risk Product Innovation and Development
    • Find and Map Hypothesis
    • Design Experiments to Test Ideas
    • Plan Releases and MVPs with User Story Mapping 

Testing Process
Fri, June 11, 14:00 – 18:00 CEST

    • Create a Build, Measure and Learn Cycle
    • Hands-On Scrum Online to Iterate Product Discovery and Delivery
    • Make Progress Visible and Manage Stakeholder Reviews 

Lean Product Coffee
Fri, June 18, 14:00 – 15:00 CEST

    • Open Product Mentoring Circle


The Product Dojo Online Sprint will be run via Zoom or Meet, Google Docs and Mural and will have time to explore more tools for online collaboration. Here’s an overview created by Büşra Coşkuner.


The Product Dojo includes the Scrum Alliance for Product Owners (CSPO) and the #PoDojo ™ certificate. In addition you are eligible to apply for 19 PMP PDUs with the Project Management Institute, satisfying 19 of the required training hours for the PMI-ACP (PMI-Agile Certified Practitioner.)

Terms and Prices

A single ticket for three days cost 1,600 EUR. Group tickets are available starting from 1,400 EUR for a group of at least  three participants. Special offers for full teams and charitable organizations are available on request. Payment can be made by invoice, direct debit or credit card. All prices are net, VAT/turnover tax will be charged based on EU regulations.


After registration you will be enrolled directly in the Product Dojo learning journey that starts with access to our Slack team, online preparation calls and materials.


If you have a date conflict or can’t join the Product Dojo for any reason you have an option to keep the ticket at no extra cost to join for another date or transfer the ticket to another person. If you have to cancel we will refund you according to the following: More than four weeks before the event starts we will refund 100% of the ticket price, from one to four weeks before the event  we will refund 50% of the ticket price. In the case of a cancellation after this timeframe or “no show” there will be no refund. Substitutions are accepted by explicit agreement with us.

If there is a need to cancel or postpone the event on our side you will be notified as soon as possible and all registration payments will be refunded promptly or an alternative will be offered.

    The Product Dojo Online is available for 1,600 EUR for a single person. Group rates are available starting from 1,400 EUR for one person in a group of minimum three participants. Special offers for full teams, charitable organizations and long term customers are available on request. All prices are net, VAT/turnover tax will be charged based on EU regulations.

    Don’t put off registering or you will miss the beginning of the learning journey with pre-work and online meetings beginning about three weeks before event.

    Places at the Product Dojo are limited and registration closes one week before the start of the event. Mail us at or fill in the form below to get more information or apply to register with your name and company details.

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